"Design that needed guts from the creator and still carries the ghost of these guts in the final execution."

S-s now works mainly withing 4 quarters: music/art/business/social work.

uses a sort of handmade aesthetic, improvisational, kind of intuitive. for example one work was generated from the sun bleaching out the area around the letters on paper, then as the billboard was up over time, the sun bleached the letters away again

likes pithy, funny sentences: 'trying to look good limits my life". a kind of 'social good' inherent in these sayings, like "everything i do always comes back to me", or "money does not make me happy"
form + content have nice interplay in his work, likewise flexible strategies for approaching projects. so form and content are not always bound together. but for example sentence "complaining is silly, either act of forget" is displayed in steadily fading sun bleached type which slowly dissolves.

design approach that is not necessarily rooted in sitting on a computer and using software for everything. uses handwritten typography and 'group collaborations/activities"

"design should make life easier, not more difficult"